This year’s summer hair colour trends are teaching us one very important lesson: less is not always more. While clean girl aesthetic, vanilla girls and minimalism all had their moment in the spotlight, 2024 is more about doing the most — and then some.
Don’t just be a brunette. Instead, be a mob wife brunette with rich, glossy undertones (a leopard-print Fran Drescher minidress is also encouraged). Copper may be soft and subtle, but spiced rum is its bolder, sassier sister who happens to be a lot more fun at a party. And instead of boring butter blonde, let the gold hues caramelise for a richer, more mature crème brûlée blonde. This summer, choose your colour and then find ways to turn it up to an 11.
To help inspire your most over-the-top summer yet, we asked the pros what colours they expect to see trending and exactly what to ask for to get the look.
